Your questions to Rupert Stadler, Chairman of the Board AUDI AG

Overview of questions

• 1. Can you give me 3 reasons, why I should buy an A1 instead of a Mini?
• 2. Vorsprung durch Technik? What has happened to the hybrid you announced for the concept study? It could have served as a sign for the future during the market launch.
• 3. How important is it for Audi to launch a small car?
• 4. Can a small car genuinely be described as ‘premium’?
• 5. The new Audi A1 looks good. But why have you waited so long (almost 10 years) to respond to your main competitors?
• 6. Your main competitors use other brands for their small cars. Why have you not done the same?
• 7. Will there be a sporty A1 later? Can we expect an S1 or an RS1, or are they already being planned?
• 8. Surely you developed the A1 simply to cut your fleet CO2 emissions? Do Audi customers really want or need this car?
• 9. The A1 will have to compete against the Mini, Fiat 500 and Alfa Mito. But Audi is an exclusive brand: isn’t the A1 a bit too serious compared with these fun cars??
• 10. You have had an opportunity to drive the A1. Can you tell us anything about your first test drive?